Search Engine Optimisation - SEOSEO is a minefield of ever changing rules and guidelines. It can be like trying to swim on the spot you have to keep paddling. SEO is not something you can be complacent with, you need to keep on top of updating your website and yourself. The website needs an ongoing campaign of updates to keep the content relevant, Google can see how old and outdated your content is. Keeping your skills and knowledge of guidelines is a must also, in the SEO world things change fast and often so keeping your skill base up to date is a must.
Using social media in a structured way can help drive traffic to your website but possibly more importantly it can be used to keep your target audience engaged and happy to keep the relationship alive. A well planned campaign can increase your audience exponentially in a very short space of time.
Before doing all of this you really should have a good idea of who your target audience is and what you want them to do when they visit your website. This means that there are no misunderstanding and your audience know what the end game is. Keeping your users happy is key to maintaining your targets and search engine ranking.
Seems like a lot of work? It is. You have to keep active in this field and so can often be a full time job if you are really dedicated.
CTRLmedia offer monthly plans to keep on top of all of this for you.