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Search Engine Optimisation
(SEO) is the art of making your website "search engine friendly". There is no point in having a great website if nobody can find it, and SEO is the single most cost effective action you can take to drive traffic to your website. Our SEO services include the following: * Identification of key phrases: we will analyse your target audience and access an online database to identify the actual key phrases used to make informed recommendations of your target key words and phrases. * Competitive Analysis: We will assess the competitiveness for you target phrases and develop a strategy accordingly. * Obstacles to high search engine ranking: We will identify any hidden obstacles and remove them. Some common problems include use of frames, Flash, use of illegal optimisation techniques (known as spamming), dynamic HTML, database driven websites and invalid code. * Site structure and code changes: We will make changes to meta-tags, style sheets, link architecture and title-tags, as well as the actual HTML code and structure of your website. * Copy: To improve their search engine ranking, most websites will need at least some changes to the copy. We will make minor copy changes (with your approval), and we can work with you to optimise the copy of your entire site. * Search engine submission: If your site is missing from any of the major search engines we will list it there. * Linking strategy: We will advise you how external links to your site can impact positively on your search engine ranking, and work with you to develop a linking strategy if necessary. Why go for SEO? If you are visiting this page chances are you found us on a Search Engine like Google, Yahoo or Bing. In fact over 80% of our visitors come from Search Engines. Most of our leads come from Search Engine traffic. Why is that so important? Because we have potential clients that are actively looking for services or products willing to make an immediate purchasing decision. The rest is easy you need to have good products and great customer service to finalize the sale. The lead generation is the most difficult one. Having a great looking web site does not benefit you much if your target audience is not finding it. A web site needs to be promoted so online users will know it exists and SEO makes people aware of your presence. TRAFFIC is the most valuable asset for a successful web site. The larger numbers of visitors you have on your page, the more your business thrives. SEO is the best long term strategy for your site to be seen on the Internet. What is SEO? Search Engine Optimization is the method of improving the quantity and quality of traffic to a web page from search engines through search results for specific keywords. What are SEO KEYWORDS? These are search phrases which best represent your business. They are relevant to the products and services offered and, at the same time, have the most search requests by online visitors - people would type them into a search engine when trying to find the company. SEARCH ENGINES are kings! As over 90% of search engine traffic comes from Google, Yahoo, and Bing it is crucial for a web site to be submitted to the most popular search engines to generate the most traffic. Not having your business listed on search engines is like running a business and not being listed in the telephone directory. It just makes sense to be there. Web links placed at the top of the ranking or even close to the top increases the probability of visitors coming to your site. SEARCH ENGINE MARKETING (SEM) by CTRLmedia Web site promotion, search engine optimisation and traffic generation is our specialty. We know how to direct traffic to your site making it easy to find and quickly accessible to Internet users. We can get you listed on top in major search engines for the keywords which best represent your business. Did you know that we can completely X-ray web sites of your competitors and see how much they spend per day for Pay-Per-Click campaigns, what keywords they choose and how many links they have to their web sites? We know SEO inside out and we are fully capable of providing you with tons of useful information to win your spot on the top of Search Engine Results. Of course we don't rely exclusively on Search Engines to drive traffic to your web site. There are mailing campaigns, PPC campaigns, viral networking, and social networking sites like Facebook or Twitter. We work with and understand all levels and aspects of SEM. We will guide you through it so you can feel comfortable and at ease doing your long term planning. Why choose us?
Since CTRLmedia started in 2005 our aim has been to provide our customers with great design. We are passionate about what we do and work with our clients to promote what is important to them. Whether it is to increase sales, promote brand awareness, launch new strategies or just to give your employees more confidence in your own brand, we strive to produce graphic or multimedia artefacts which work. |
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