GMFRS Treacle Poster

Greater Manchester Fire & Rescue Service - Be safe this autumn - Poster

After working on various projects with the GMFRS we were asked to come up with a new concept for a poster campaign that is released each autumn to try and persuade youngsters not to start nuisance fires. We decided to use a Snapchat theme to try and get the attention of a young target audience. The first phone receives a message with an image of a small fire started by some youths. The second phone receives a reply that says "not cool m8,  my house is on fire' which suggests that the firefighters could be on their way to the nuisance fire when there are more important emergencies that need their attention. In short - nuisance fires can cause delay to more serious fires.