Flex Food & Fitness

Branding for a person with drive and personality. The logo and identity for this fitness blog from Claire Doyle needed to relay the message that fitness doesn't need to be too serious. A fun approach with lots of colour and imagery was the idea to keep the brand dynamic and able to change when the business grows. Three main sections were required Food, Fitness & Leisure - a series of images were created to help connect people with the categories.